Course Overview

Enable sales and marketing teams to leverage ZoomInfo for lead generation, contact enrichment, and B2B targeting.

Course Methodology

1. Overview of ZoomInfo platform and contact database
2. Create target account and lead lists using filters
3. Enrich CRM records and automate exports
4. Run simulation for sales prospecting outreach
5. Use Scoops, Intent, and Engage for pipeline activation

Audience

Sales, marketing, and revenue operations teams.

Competencies

1. B2B lead generation
2. Data enrichment
3. Sales targeting
4. Intent-driven prospecting

Tool Features

1. Company/contact search filters
2. CRM and outreach integration
3. Intent signals
4. Enrichment and Engage tools