Course Overview

Train marketing and sales professionals to use HubSpot AI tools for content generation, lead scoring, and customer engagement.

Course Methodology

1. Overview of HubSpot’s AI features across CRM, marketing, and sales
2. Create AI-generated blog posts, emails, and social media content
3. Run customer segmentation and AI-based lead scoring
4. Use AI chatbots for real-time support and nurturing
5. Apply case simulations for campaign personalization

Audience

Marketing, sales, and customer service professionals using HubSpot CRM.

Competencies

1. AI content creation
2. Lead scoring with AI
3. Customer engagement automation
4. AI chatbot configuration

Tool Features

1. Content assistant
2. Predictive lead scoring
3. AI chatbot
4. Smart email personalization